WE DREAM, DESIGN, BUILD & CUSTOMIZE HOSPITALITY EXPERIENCES FOR BARS, RESTAURANTS, NIGHTCLUBS, EVENTS, BOUTIQUE VENUES & SPECIALTY PRODUCTS
News...
Food & Wine’s Best New Chef Will Open Two Restaurants in Miami Design District
Aug 11, 2017
“I think there’s a real connection between the diner, the chef, and the food when you can see into the kitchen,” Kilgore says of Ember. Kilgore adds he will be experimenting with foods not typically grilled at Ember, and he’s also working with his designer, Mark Diaz, on creating new tools for grilling. He says the food will be “classical but with a creative edge.”
Who We Are...
Mark Alan Diaz Design - AKA MAD Collab.
Established 2005 is a collective of collaborative beings grounded in Hospitality, guided by the passion for Design, Process, and Progressive Thinking! We love to dream, design, explore, create personalize, build, customize, curate, and craft progressive hospitality experiences for project with a real voice such as Bars, Nightclubs, Restaurants, Events, and Boutique Venues, for all that inhabit them. We pride ourselves in the development of strong narratives, refined details, realistic thinking, and our accurate sense of thoughtful discrimination and taste, which of course we oversee in all of our projects. We wish to return considerable richness and enthusiasm to the design world, clients, and our friends.
NOTE: We on occasion take ourselves way too seriously and yet at other times not serious enough. ;)
Services...
INTERIORS Interior Architecture, Interior Designer, Industrial Designer, Concept Design, Space Planning, Furniture & Fixture Selections, Design + Build, Mood Boards, Production Designer, Pop-up Design, Schematic Design, Design Development, Consulting, Construction Documents, Construction Supervision, Renderings, Interior Guidelines, Site Selection, Styling
INDUSTRIAL DESIGN Furniture & Fixture Design, Brainstorm, Consulting, Concept Design, Mood & Story Boards, Define, Ideate, Drafting Services, Prototype, Build, Analyze
GRAPHICS Logo Design, Brand Guidelines, Stationary, Packaging, Print Collateral, Pitch Decks, Collateral Design, Packaging, Wayfinding, Signage
BRANDING Consulting, Creative Direction, Brand Ideation, Naming, Brand Identity, Brand Guidelines, Market Strategy
CONTENT CREATION Illustration, Animation, Motion Graphics, Short Videos, Copywriting, Art Direction
HOSPITALITY Hospitality Modeling, Menu Development, Beverage Development, Programming Consultation, Loyalty Programs, Operations Consultation, Marketing & PR Strategy
What We Do...
We deliver! It’s that simple. We dive deep into thought, dream up narratives for each space and then we create! We have design, built, concepted and collaborated on some of the most well-known taste-making hospitality projects in Miami before expanded to the left coast - Los Angeles, California. We have now dipped our toes into the waters and land of Costa Rica to explore Eco Design-Buildings. We love to exceed your expectations and we promise we will. Seriously. We spend our time getting to know you, the project, the vision, your tribe, your competitors, and your neighbors before we start. We make every consideration possible to land the best possible result. We are driven to do our best and make the project a place you live and love!
The materials, details, and concepts we generate are developed around your brand and will encompass what you believe in. We bring life and soul into every single thought we present. Often we will spend lots of time on the smaller details to make sure everything is as perfect as your brand deserves. We spend our time exploring the brand and often add much needed value to what is an excellent idea/ concept. We love to give and to develop with you. We feel that the best projects are those where the client is the instigator of what they want to bring to their guests, followers, employees, and inhabitants of the space. We can and will compliment any style or design you are trying to achieve while making it personal to you and your brand.
We sculpt thought into reality, combining form and function while developing your dreams into reality.
Our MAD Leader
MAD - Mark Alan Diaz loves to design, build and consult on projects which dream to touch peoples lives. He channels the project or brands inner voice. He dreams and feels through that which desirers to be expressed in the physical and mold that expression into reality. He occasionally nudges that reality to speak its loudest truest voice, proudly as if its dancing while no one is looking.
Award-winning designer and interior architect Mark Alan Diaz has designed and built for some of the world's largest companies and brands, including Channel, Tiffany's, Bergdorf Goodman, Burberry, Redbull, Jaguar, and Illy's coffee.
With an Architectural Design Degree from Florida International University, Diaz has been at the leading edge of design for the hospitality space for over 25 years, designing interiors for over 100 bars, restaurants, and nightclubs.
Diaz designed the Electric Pickle in Miami, named by Rolling Stones Magazine as one of the top 10 nightclubs in the world. He led the award-winning restaurant, Kaido in Miami's Paradise Plaza and was the Creative Director and designer for Jugofresh, which won the HD Magazine Interior Design Award.
Expanding on his prolific and versatile experience designing venues, Diaz has designed sets, stages, and spaces for the entertainment industry. He designed, engineered, and built the set for Hillsong, the world's largest Christian network, created the VIP lounge for Fillmore Live, and was the lead designer for Summit Series LA19.
Mark Alan Diaz is also a recognized innovative materialist, luxury retail interior architect and designer, and a fine-finish carpentry and design builder. His creative process reflects a unique approach. Diaz draws upon a wide range of materials to express a venue's unique identity to tell a hidden story that wants to be shared.
Diaz has spoken at ‘Bar & Restaurant Expo’ formerly known as Nightclub & Bar Show in Las Vegas, capturing a national audience as a finalist on HGTV's Design Star, America's top-ranked design competition reality show.
Mark’s inventive style transforms everyday life, one space and one object at a time. He has been bringing an influential juxtaposition of build-design projects to the hospitality (bars, restaurants, nightclubs), retail, music, and television industries since 2005.
MAD – AKA Dreamer / Compulsive Think-aholic / Mr. Details / MAD Craftsman / Textural Intuitive
Pedigree…
Mark is happy to announce his newest collaboration with Executive Chef Brad Kilgore in Miami’s fastest growing luxury shopping district known as the Miami Design District. The latest creations include Ember Restaurant, Kaido and Ama design and built within the Freeland Buck Designed Facade.
Mark has also worked with and alongside Hillsong, RedBull, Open Vessel and Barteluce Architects & Associates (now Callison Architects, as of 2011) and the late Randall A. Ridless Interior Design revolutionizing fixtures and furniture offerings for Bergdorf Goodman, Verdura, Lambertson Truex, Van Cleef & Arpels, Tiffany’s, Burberry and Saks Fifth Avenue, and became the Assistant Furniture Designer for Cartier and Assistant Project Architect for Madison Jaguar and Parkway Toyota.
He has also worked alongside Designers as Nathan Taylor(Hillsong), Stephane Dupoux(Ceilo Nightclub), Juan Carlos Arcila-Duque(Mynt Nightclub) and Michael Wolk(Furniture Design).
Additional well known hospitality clients have been Jack Penrod(Pearl & Nikki Beach), David Tornek(Meat Market & Touch Restaurant), and Executive Chef Roly Cruz-Taura(Biltmore Hotel in Coral Gables).
Mark Alan Diaz I Kaido Miami I Mural by Aerosyn-Lex Mestrovic